Steli Efti

Steli Efti runs Close (close.com).

Since 2013, we’ve been building a CRM that focuses on better communication, without the hassle of manual data entry or complex UI.

— Steli Efti, Founder and CEO, Close

Operating, bootstrapped and profitable, 100% remote with 100 team members.

We’re a bootstrapped, profitable, 100% remote team of thoughtful humans who value

Today, we're 100 team members from around the world—supporting and coaching thousands of customers to growth every single day.

Steli Efti's business model bundles a monthly allowance of 500 to 2,000 AI credits per user in each tier.

$19 per user / month

$149 per user / month

Includes 500 AI credits per user/month

Includes 2,000 AI credits per user/month

Additional credits available

30-day money-back guarantee

Steli Efti's business model allows purchasing more AI credits.

$19 per user / month

$149 per user / month

Includes 500 AI credits per user/month

Includes 2,000 AI credits per user/month

Additional credits available

30-day money-back guarantee

Steli Efti's business model has a 30-day money-back guarantee.

$19 per user / month

$149 per user / month

Includes 500 AI credits per user/month

Includes 2,000 AI credits per user/month

Additional credits available

30-day money-back guarantee

Close priced the low-priced entry tier below its long-standing $39-$49 entry point.

for years your entry level plan into close was in the 39 40 $9 range

And so in January you launched this plan, and I believe it’s $19 if you pay monthly and 15 if you pay annually, give or take.

And the instant result is that our customer acquisition is skyrocketing in terms of just how many customers we’re converting.

Close reported an immediate jump in customer acquisition.

for years your entry level plan into close was in the 39 40 $9 range

And so in January you launched this plan, and I believe it’s $19 if you pay monthly and 15 if you pay annually, give or take.

And the instant result is that our customer acquisition is skyrocketing in terms of just how many customers we’re converting.

Steli Efti just surpassed $45 million in revenue

we just surpassed, uh, 45 million, uh, in, in revenue

So we’re probably gonna end the year, the 50 million mark plus in terms of revenue.

The beta for Chloe involved 306 businesses making 818,000+ calls.

After helping 306 businesses make more than 818,000 calls during beta, Close today announced the general availability of Chloe, an AI sales agent built directly into the CRM, now available on all plans for customers in the U.S. and Canada.

Chloe calls leads, qualifies prospects, books meetings, follows up automatically, and keeps the CRM updated.

The biggest opportunity with AI is not replacing salespeople. It is giving small businesses leverage they could not afford before.

Steli Efti reports constant unsolicited inbound from VCs and private equity.

20, 30 emails from VCs and private equity firms, and they’re getting more and more creative, uh, in how they’re trying to get in front of us

So we’ve been growing profitably for over a decade now. We never went back out. It’s funny when you don’t want money, they’re throwing themselves at you.