Philippe Lehoux

Philippe Lehoux runs Missive.

Today I interview Philippe eu, the co-founder of Missive, about how he and his two co-founders bootstrapped to $8 million in a RR and 16 team members.

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Philippe Lehoux has $8 million ARR.

bootstrapped to $8 million in a RR and 16 team members

As someone who has bootstrapped a company to 8 million in a RR, my numbers from producer Ron were 7 million and you’re like, nah, it’s more than that now

your team size is 16 fully remote or mostly remote more than 4,500 customers with 30,000 users net negative churn

Philippe Lehoux has 16 team members.

bootstrapped to $8 million in a RR and 16 team members

As someone who has bootstrapped a company to 8 million in a RR, my numbers from producer Ron were 7 million and you’re like, nah, it’s more than that now

your team size is 16 fully remote or mostly remote more than 4,500 customers with 30,000 users net negative churn

Philippe Lehoux has 4,500+ customers.

bootstrapped to $8 million in a RR and 16 team members

As someone who has bootstrapped a company to 8 million in a RR, my numbers from producer Ron were 7 million and you’re like, nah, it’s more than that now

your team size is 16 fully remote or mostly remote more than 4,500 customers with 30,000 users net negative churn

Philippe Lehoux has 30,000 users.

bootstrapped to $8 million in a RR and 16 team members

As someone who has bootstrapped a company to 8 million in a RR, my numbers from producer Ron were 7 million and you’re like, nah, it’s more than that now

your team size is 16 fully remote or mostly remote more than 4,500 customers with 30,000 users net negative churn

Philippe Lehoux has net negative churn.

bootstrapped to $8 million in a RR and 16 team members

As someone who has bootstrapped a company to 8 million in a RR, my numbers from producer Ron were 7 million and you’re like, nah, it’s more than that now

your team size is 16 fully remote or mostly remote more than 4,500 customers with 30,000 users net negative churn

Philippe Lehoux built the affiliate program in-house specifically so no third-party marketing trackers sit inside the app.

but also now we have affiliate program that we built ourself that we host in the app

The reason is privacy. We’re always skeptical of implanting all the marketing toolkit in the app itself just because we’re dealing with sensitive stuff. So for us, the app itself is free of any trackers.

Maybe 30% of the growth now of the new users come from the athlete program.

You said the verses or the alternative two pages, which is content marketing. It’s getting found in Google and you get that stuff converts really well

Philippe Lehoux uses 'vs'/alternative comparison pages for Google.

but also now we have affiliate program that we built ourself that we host in the app

The reason is privacy. We’re always skeptical of implanting all the marketing toolkit in the app itself just because we’re dealing with sensitive stuff. So for us, the app itself is free of any trackers.

Maybe 30% of the growth now of the new users come from the athlete program.

You said the verses or the alternative two pages, which is content marketing. It’s getting found in Google and you get that stuff converts really well

Enterprise deals are closed without negotiation.

It’s inbound, but we do close them in a sales is fashion, so we’re going to do whatever document they need, SOC two, security questionnaire, meetings with IT, security, we’re going to do it obviously.

we’re cheaper than most of our VC backed competitors

we’re a small team, we don’t want to negotiate, so it’s like, Hey, that’s the price.

Philippe Lehoux's product does not train on customer email.

Use Missive AI credits or bring your own API key. OpenAI, Anthropic, and Google supported.

Ask the assistant to look up a customer's billing history in Stripe, create a Linear issue from a bug report, or pull context from a Notion doc.

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