Julien Marzouk

Kinesis serves founder-led B2B software and service-enabled companies in the $500K-$20M range.

I help founder-led B2B companies break through growth plateaus.

I often work as a Fractional CRO, but my role frequently extends beyond sales and marketing — into whatever the highest-leverage path to the next stage actually requires, including how to grow in an AI-driven market.

Based in New York. Working with founder-led B2B software and service-enabled businesses in the $500K–$20M range.

Julien Marzouk was the Head of Coaching at SaaS Academy.

Former Head of Coaching

As Former Head of Coaching at SaaS Academy, I advised more than 300 founders and CEOs — from early-stage startups to companies exceeding $50M in revenue.

Had my business in New York for six years.

Julien Marzouk's business model is a month-to-month retainer with no fixed scope.

This is a retainer engagement — month-to-month, no fixed scope. Priorities shift. The partnership flexes with you.

A standing weekly call, direct async access between sessions, and hands-on involvement in decisions, initiatives, and execution as priorities evolve.

Julien Marzouk's SaaS Institute coaching engagement is structured as one priority and three commitments per session.

It’s one session every two weeks, plus the community. We get started with the first priority that’s going to have an outsized impact on your business. We create one priority, three commitments until the next session.

Julien Marzouk has repositioned his own advisory offering around AI.

Break through your next growth plateau — in a market being rewritten by AI.

I help founder-led B2B companies — software and service-enabled — find the highest-leverage path to growth and navigate the shift to an AI-driven market.

I help founders make those calls: where AI creates real leverage in your growth engine, where it’s a distraction, and how to build a business that compounds rather than one that just moves faster in the wrong direction.

The Kinesis service framing is now explicitly about navigating an AI-driven market rather than generic growth consulting.

Break through your next growth plateau — in a market being rewritten by AI.

I help founder-led B2B companies — software and service-enabled — find the highest-leverage path to growth and navigate the shift to an AI-driven market.

I help founders make those calls: where AI creates real leverage in your growth engine, where it’s a distraction, and how to build a business that compounds rather than one that just moves faster in the wrong direction.

Julien Marzouk advises founders to fix ICP/GTM clarity first

So very often the response to AI with the founders I work with is, I’m going to build a ton of agents.

AI punishes fuzzy positioning and rewards clarity.

Number two, a lot depends on SEO still. And you probably saw SEO is declining across the board. So usually before setting up a new agent, what channel do you want to develop to counterbalance the decrease of SEO?

Julien Marzouk advises founders to pick a channel to counterbalance declining SEO

So very often the response to AI with the founders I work with is, I’m going to build a ton of agents.

AI punishes fuzzy positioning and rewards clarity.

Number two, a lot depends on SEO still. And you probably saw SEO is declining across the board. So usually before setting up a new agent, what channel do you want to develop to counterbalance the decrease of SEO?