Lotlsoft LabsWhat bootstrapped founders actually said about AI, pricing and getting acquired
20 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 3 times, 2021-10-28 to 2025-04-16. Claims that did not hold are not listed here: they were written by research agents rather than by Jack Ellis, so they belong with the other refusals, grouped by how they failed.
Jack Ellis runs Fathom Analytics.
Fathom Analytics is run by Jack Ellis (developer and teacher)
We charge a fair price for Fathom Analytics because our business model is selling software, not data.
We don't chase Venture Capital or need investors— we're customer-funded (people pay us to use our software) and proudly bootstrapped (zero investors).
Jack Ellis is operating
I, Jack Ellis, the technical cofounder of Fathom Analytics, am the person who acquired it.
with me taking full control of the company as of 1st December 2024
I can confirm that he will still be involved on a part-time freelance basis to handle design work for us
Jack Ellis is now sole owner
I, Jack Ellis, the technical cofounder of Fathom Analytics, am the person who acquired it.
with me taking full control of the company as of 1st December 2024
I can confirm that he will still be involved on a part-time freelance basis to handle design work for us
Jack Ellis took full control on 1 December 2024
I, Jack Ellis, the technical cofounder of Fathom Analytics, am the person who acquired it.
with me taking full control of the company as of 1st December 2024
I can confirm that he will still be involved on a part-time freelance basis to handle design work for us
Jack Ellis's business model is a usage-tiered monthly subscription priced on pageviews.
Up to 500,000 pageviews
$45/month
50 sites included
7-day free trial
Pay yearly instead (2 months free)
Add them yourself in packs of 50 for $10/month
Forever data retention
Jack Ellis's subscription is priced from $45/month, which includes up to 500,000 pageviews and 50 sites.
Up to 500,000 pageviews
$45/month
50 sites included
7-day free trial
Pay yearly instead (2 months free)
Add them yourself in packs of 50 for $10/month
Forever data retention
Jack Ellis's subscription offers a 7-day free trial.
Up to 500,000 pageviews
$45/month
50 sites included
7-day free trial
Pay yearly instead (2 months free)
Add them yourself in packs of 50 for $10/month
Forever data retention
Jack Ellis's annual billing option gives 2 months free.
Up to 500,000 pageviews
$45/month
50 sites included
7-day free trial
Pay yearly instead (2 months free)
Add them yourself in packs of 50 for $10/month
Forever data retention
Jack Ellis's extra site packs cost $10/month per 50 sites.
Up to 500,000 pageviews
$45/month
50 sites included
7-day free trial
Pay yearly instead (2 months free)
Add them yourself in packs of 50 for $10/month
Forever data retention
Jack Ellis's stated growth engine is customer referral / word of mouth based on retention and support quality.
Our customers stick around because we provide them with a great product and friendly, humane support. And they tell their friends, who then become customers too.
Jack Ellis stated that the one change he would make was to put more time into enterprise sales deals and spend more on paid advertising and sponsorships.
The only thing that will change is that I will likely put more time into enterprise sales deals and spend more money on paid advertising/sponsorships, etc.
Jack Ellis used the AI coding to rewrite the analytics module.
Opus 4.5 changed everything. Suddenly I was in charge of structure and direction, but I didn't have to write the code.
After using Cursor on multiple smaller projects, I was fully addicted, spending 8+ hours a day with it
The new ClickHouse analytics module was written entirely by Cursor and was thousands of lines long.
SingleStore at $23,126/mo versus ClickHouse, PlanetScale and ElastiCache at $2,230/mo
handled entirely by a single software engineer (me)
Jack Ellis cut monthly infrastructure cost from $23,126 to $2,230.
Opus 4.5 changed everything. Suddenly I was in charge of structure and direction, but I didn't have to write the code.
After using Cursor on multiple smaller projects, I was fully addicted, spending 8+ hours a day with it
The new ClickHouse analytics module was written entirely by Cursor and was thousands of lines long.
SingleStore at $23,126/mo versus ClickHouse, PlanetScale and ElastiCache at $2,230/mo
handled entirely by a single software engineer (me)
Jack Ellis's adaptation was an internal-engineering adaptation, not a customer-facing AI feature.
Opus 4.5 changed everything. Suddenly I was in charge of structure and direction, but I didn't have to write the code.
After using Cursor on multiple smaller projects, I was fully addicted, spending 8+ hours a day with it
The new ClickHouse analytics module was written entirely by Cursor and was thousands of lines long.
SingleStore at $23,126/mo versus ClickHouse, PlanetScale and ElastiCache at $2,230/mo
handled entirely by a single software engineer (me)
Jack Ellis chose an insider buyout over an external sale on ideological grounds.
We've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital.
We actually came to an agreement within 24 hours of discussing Paul's desire for retirement.
We had solidified our agreement on 25th October, but then we spent a month with lawyers and accountants to dial everything in.
We're not searching for investors, exits, or IPOs. We are 100% focused on delivering value to our customers
Jack Ellis had always refused outside capital and exits.
We've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital.
We actually came to an agreement within 24 hours of discussing Paul's desire for retirement.
We had solidified our agreement on 25th October, but then we spent a month with lawyers and accountants to dial everything in.
We're not searching for investors, exits, or IPOs. We are 100% focused on delivering value to our customers
The deal was agreed in principle within 24 hours.
We've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital.
We actually came to an agreement within 24 hours of discussing Paul's desire for retirement.
We had solidified our agreement on 25th October, but then we spent a month with lawyers and accountants to dial everything in.
We're not searching for investors, exits, or IPOs. We are 100% focused on delivering value to our customers
The deal was solidified on 25 October.
We've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital.
We actually came to an agreement within 24 hours of discussing Paul's desire for retirement.
We had solidified our agreement on 25th October, but then we spent a month with lawyers and accountants to dial everything in.
We're not searching for investors, exits, or IPOs. We are 100% focused on delivering value to our customers
A month with lawyers and accountants then followed.
We've always said no. We are proudly independent, with 100% ownership split between Paul and me, and we never wanted to sell our company or take outside capital.
We actually came to an agreement within 24 hours of discussing Paul's desire for retirement.
We had solidified our agreement on 25th October, but then we spent a month with lawyers and accountants to dial everything in.
We're not searching for investors, exits, or IPOs. We are 100% focused on delivering value to our customers
Gauges customers were already emailing Fathom asking to import their data.
We immediately had Gauges customers emailing us about importing their data into Fathom, and I knew we had to do something