Lotlsoft LabsWhat bootstrapped founders actually said about AI, pricing and getting acquired
17 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 3 times, 2022-09-06 to 2024-06-26. Claims that did not hold are not listed here: they were written by research agents rather than by Geoff Roberts, so they belong with the other refusals, grouped by how they failed.
Geoff Roberts grew revenue 55% in 2025.
After growing revenue by 29% in 2024, we grew revenue by 55% in 2025.
Best of all, this growth came without raising prices on our customers for the 9th consecutive year.
Overall our non-payroll related expenses more than doubled from 2024 to 2025—resulting in expenses of $166,861 for 2025.
Outseta remains a pretty low traffic site with about 16,000 unique visitors per month.
Geoff Roberts grew revenue 29% in 2024.
After growing revenue by 29% in 2024, we grew revenue by 55% in 2025.
Best of all, this growth came without raising prices on our customers for the 9th consecutive year.
Overall our non-payroll related expenses more than doubled from 2024 to 2025—resulting in expenses of $166,861 for 2025.
Outseta remains a pretty low traffic site with about 16,000 unique visitors per month.
Geoff Roberts did not raise prices on existing customers for the ninth consecutive year.
After growing revenue by 29% in 2024, we grew revenue by 55% in 2025.
Best of all, this growth came without raising prices on our customers for the 9th consecutive year.
Overall our non-payroll related expenses more than doubled from 2024 to 2025—resulting in expenses of $166,861 for 2025.
Outseta remains a pretty low traffic site with about 16,000 unique visitors per month.
Geoff Roberts's non-payroll expenses for 2025 were $166,861.
After growing revenue by 29% in 2024, we grew revenue by 55% in 2025.
Best of all, this growth came without raising prices on our customers for the 9th consecutive year.
Overall our non-payroll related expenses more than doubled from 2024 to 2025—resulting in expenses of $166,861 for 2025.
Outseta remains a pretty low traffic site with about 16,000 unique visitors per month.
All members of Geoff Roberts's team are paid on a $210,000/yr full-time rate.
Everybody on our team can choose to work anywhere from one to five days per week—and we pay everybody based on a full-time salary of $210,000 per year.
At Outseta, everyone earns equity in the business at the same rate as our co-founding team—and everyone else for that matter.
All members of Geoff Roberts's team work between 1 and 5 days a week.
Everybody on our team can choose to work anywhere from one to five days per week—and we pay everybody based on a full-time salary of $210,000 per year.
At Outseta, everyone earns equity in the business at the same rate as our co-founding team—and everyone else for that matter.
All members of Geoff Roberts's team earn equity on the same terms as the founders.
Everybody on our team can choose to work anywhere from one to five days per week—and we pay everybody based on a full-time salary of $210,000 per year.
At Outseta, everyone earns equity in the business at the same rate as our co-founding team—and everyone else for that matter.
Geoff Roberts's business model is a flat monthly subscription tiered by contact count plus a percentage transaction fee on payments processed.
Pay for one software subscription instead of five. No contracts. No per user fees.
Founder $47 / month + 2% transaction fee
50K $497 / month + 1% transaction fee
7-day free trial
Transaction fees are what you pay each time a customer's payment is processed. With Outseta, you'll pay Stripe's standard fees (typically 2.9% + 30¢ in the US) plus Outseta's fee—2% on our entry level plan, 1% on all other plans.
Geoff Roberts's business model includes a 7-day free trial.
Pay for one software subscription instead of five. No contracts. No per user fees.
Founder $47 / month + 2% transaction fee
50K $497 / month + 1% transaction fee
7-day free trial
Transaction fees are what you pay each time a customer's payment is processed. With Outseta, you'll pay Stripe's standard fees (typically 2.9% + 30¢ in the US) plus Outseta's fee—2% on our entry level plan, 1% on all other plans.
AI answer engines were heavily concentrated on ChatGPT.
First, AI search (AEO?) showed up as a major new source of customers. This spanned recommendations from ChatGPT, to Gemini, to Claude but was heavily concentrated on ChatGPT. While this drove most of our growth throughout the year, the period from April to July certainly stood out and we grew faster than ever.
In short, the quality of the leads we’re seeing from AEO has been fantastic and we’re getting recommended in instances where Outseta is genuinely uniquely suited to help.
AI answer engines drove most of the year's growth.
First, AI search (AEO?) showed up as a major new source of customers. This spanned recommendations from ChatGPT, to Gemini, to Claude but was heavily concentrated on ChatGPT. While this drove most of our growth throughout the year, the period from April to July certainly stood out and we grew faster than ever.
In short, the quality of the leads we’re seeing from AEO has been fantastic and we’re getting recommended in instances where Outseta is genuinely uniquely suited to help.
Outseta offered affected Webflow customers 50% off for a year to capture migrations.
Luckily, Outseta was one of two vendors that Webflow recommended to their customers that needed these features. We offered Webflow customers a 50% discount for a full year in order to help assure that affected customers landed in a good place.
Geoff Roberts's Google ad spend was roughly break-even.
Duration: 6 months Ad Spend: $30,000 Free Trials: 69 New Customers: 40
Verdict? Meh—we basically broke even on our ad spend.
Ultimately these results were not strong enough to warrant further investments in ads, so we decided to invest money instead into SEO.
Geoff Roberts abandoned paid search and shifted the budget to SEO.
Duration: 6 months Ad Spend: $30,000 Free Trials: 69 New Customers: 40
Verdict? Meh—we basically broke even on our ad spend.
Ultimately these results were not strong enough to warrant further investments in ads, so we decided to invest money instead into SEO.
Geoff Roberts deliberately declined to let AI answer customers.
We don’t view AI chat as a replacement for human support.
What we have done behind the scenes is start populating an AI generated response to support queries as a “Note” on the ticket that can be reviewed by our team. This is never sent directly to the customer, but it gives the person tasked with responding to the ticket a starting point in terms of answering the question. But it’s always a human who actually responds.
Geoff Roberts's AI-drafted replies are written as an internal note on the ticket for a human to review.
We don’t view AI chat as a replacement for human support.
What we have done behind the scenes is start populating an AI generated response to support queries as a “Note” on the ticket that can be reviewed by our team. This is never sent directly to the customer, but it gives the person tasked with responding to the ticket a starting point in terms of answering the question. But it’s always a human who actually responds.
Geoff Roberts's AI-drafted replies are never sent directly to the customer.
We don’t view AI chat as a replacement for human support.
What we have done behind the scenes is start populating an AI generated response to support queries as a “Note” on the ticket that can be reviewed by our team. This is never sent directly to the customer, but it gives the person tasked with responding to the ticket a starting point in terms of answering the question. But it’s always a human who actually responds.