What bootstrapped founders actually said about AI, pricing and getting acquired
Eran Galperin
23 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 3 times, 2022-01-28 to 2024-08-27. Claims that did not hold are not listed here: they were written by research agents rather than by Eran Galperin, so they belong with the other refusals, grouped by how they failed.
runs
HeldEran Galperin runs Indiemand Ventures.
A boutique firm investing in B2B SaaS companies
Indiemand Ventures acquires majority stakes in proven SaaS companies solving real business problems.
Find A Soft Landing For Your Product
Now I invest and advise bootstrapped founders from 0 to profitability and a potential sale.
HeldIndiemand Ventures is pitched as a soft landing for founders.
A boutique firm investing in B2B SaaS companies
Indiemand Ventures acquires majority stakes in proven SaaS companies solving real business problems.
Find A Soft Landing For Your Product
Now I invest and advise bootstrapped founders from 0 to profitability and a potential sale.
HeldEran Galperin does angel investing.
A boutique firm investing in B2B SaaS companies
Indiemand Ventures acquires majority stakes in proven SaaS companies solving real business problems.
Find A Soft Landing For Your Product
Now I invest and advise bootstrapped founders from 0 to profitability and a potential sale.
HeldEran Galperin mentors early-stage B2B SaaS founders.
A boutique firm investing in B2B SaaS companies
Indiemand Ventures acquires majority stakes in proven SaaS companies solving real business problems.
Find A Soft Landing For Your Product
Now I invest and advise bootstrapped founders from 0 to profitability and a potential sale.
current status
HeldGymdesk still operates.
in May this year for $32.5M
After selling a majority stake of the company to PE, I still have rollover equity in the company and am excited to see it continue to grow post-sale.
Alex Cuevas is the CEO of Gymdesk, joining in 2024
Now based in Tokyo, Eran focuses on product strategy while investing in and mentoring early-stage SaaS founders.
HeldEran Galperin kept rollover equity.
in May this year for $32.5M
After selling a majority stake of the company to PE, I still have rollover equity in the company and am excited to see it continue to grow post-sale.
Alex Cuevas is the CEO of Gymdesk, joining in 2024
Now based in Tokyo, Eran focuses on product strategy while investing in and mentoring early-stage SaaS founders.
HeldAlex Cuevas became CEO in 2024.
in May this year for $32.5M
After selling a majority stake of the company to PE, I still have rollover equity in the company and am excited to see it continue to grow post-sale.
Alex Cuevas is the CEO of Gymdesk, joining in 2024
Now based in Tokyo, Eran focuses on product strategy while investing in and mentoring early-stage SaaS founders.
HeldEran Galperin moved to Tokyo.
in May this year for $32.5M
After selling a majority stake of the company to PE, I still have rollover equity in the company and am excited to see it continue to grow post-sale.
Alex Cuevas is the CEO of Gymdesk, joining in 2024
Now based in Tokyo, Eran focuses on product strategy while investing in and mentoring early-stage SaaS founders.
HeldEran Galperin stepped back to product strategy.
in May this year for $32.5M
After selling a majority stake of the company to PE, I still have rollover equity in the company and am excited to see it continue to grow post-sale.
Alex Cuevas is the CEO of Gymdesk, joining in 2024
Now based in Tokyo, Eran focuses on product strategy while investing in and mentoring early-stage SaaS founders.
business model
HeldGymdesk is a recurring monthly SaaS subscription.
recurring subscription SaaS - our users pay us a monthly subscription that scales in steps with the size of their account.
In addition, we generate significant additional revenue from our payment volume, via revenue share agreements with our payment partners such as Stripe and Square.
We restructured our pricing plans in 2022, and that caused a significant increase in our revenue growth.
HeldGymdesk has a material second revenue line from payment-processing revenue share with Stripe and Square.
recurring subscription SaaS - our users pay us a monthly subscription that scales in steps with the size of their account.
In addition, we generate significant additional revenue from our payment volume, via revenue share agreements with our payment partners such as Stripe and Square.
We restructured our pricing plans in 2022, and that caused a significant increase in our revenue growth.
HeldGymdesk's 2022 pricing restructure materially lifted Gymdesk's revenue growth.
recurring subscription SaaS - our users pay us a monthly subscription that scales in steps with the size of their account.
In addition, we generate significant additional revenue from our payment volume, via revenue share agreements with our payment partners such as Stripe and Square.
We restructured our pricing plans in 2022, and that caused a significant increase in our revenue growth.
HeldGymdesk offers a 30-day free trial that requires no credit card.
Flat monthly rates based on your active member count.
Start Your Free 30-Day Trial
$75.00 / month
$100.00 / month
$150.00 / month
$200.00 / month
No credit card required to start
revenue at
HeldEran Galperin had $2.9M ARR at the end of 2023.
hit $2.9M in ARR at the end of 2023, at which point I started having conversations with private equity firms regarding a potential acquisition.
I grew Gymdesk to $3M In ARR and 16 fulltime employees by 2024
HeldEran Galperin started PE conversations at the end of 2023.
hit $2.9M in ARR at the end of 2023, at which point I started having conversations with private equity firms regarding a potential acquisition.
I grew Gymdesk to $3M In ARR and 16 fulltime employees by 2024
HeldBy 2024, Eran Galperin had $3M ARR.
hit $2.9M in ARR at the end of 2023, at which point I started having conversations with private equity firms regarding a potential acquisition.
I grew Gymdesk to $3M In ARR and 16 fulltime employees by 2024
HeldBy 2024, Eran Galperin had 16 full-time employees.
hit $2.9M in ARR at the end of 2023, at which point I started having conversations with private equity firms regarding a potential acquisition.
I grew Gymdesk to $3M In ARR and 16 fulltime employees by 2024
distribution channel
HeldFor Eran Galperin, content and SEO became the main acquisition channel, accounting for over 60% of leads.
with over 60% of our leads coming from there thanks to good search intent
With a $200 / month budget, I was getting a solid 8-10 leads a month, which was instrumental in building our early customer base.
This is the channel that drove the most leads for us in the beginning when we had no other channels developed.
acquirer signal
HeldEran Galperin said those fundamentals let him command a strong multiple.
We had strong fundamentals — low churn and solid growth, as well as strong customer satisfaction. Those factors, in addition to the revenue milestone we hit, allowed us to command a strong multiple in the m
has raised a $32.5 million growth investment from Five Elms Capital
Gymdesk has demonstrated remarkable growth and a strong commitment to empowering gym owners with top-tier management solutions.
Discretion Capital served as the sole financial advisor to Gymdesk on this transaction.
Our LOI limited the due-diligence process to 45 business days, which is relatively short, and we were able to complete it in 30
HeldEran Galperin's deal used sell-side broker Discretion Capital.
We had strong fundamentals — low churn and solid growth, as well as strong customer satisfaction. Those factors, in addition to the revenue milestone we hit, allowed us to command a strong multiple in the m
has raised a $32.5 million growth investment from Five Elms Capital
Gymdesk has demonstrated remarkable growth and a strong commitment to empowering gym owners with top-tier management solutions.
Discretion Capital served as the sole financial advisor to Gymdesk on this transaction.
Our LOI limited the due-diligence process to 45 business days, which is relatively short, and we were able to complete it in 30
HeldEran Galperin's deal had a 45-business-day due diligence cap, completed in 30 days.
We had strong fundamentals — low churn and solid growth, as well as strong customer satisfaction. Those factors, in addition to the revenue milestone we hit, allowed us to command a strong multiple in the m
has raised a $32.5 million growth investment from Five Elms Capital
Gymdesk has demonstrated remarkable growth and a strong commitment to empowering gym owners with top-tier management solutions.
Discretion Capital served as the sole financial advisor to Gymdesk on this transaction.
Our LOI limited the due-diligence process to 45 business days, which is relatively short, and we were able to complete it in 30
HeldEran Galperin says the non-VC buyer universe rewards real metrics over vision.
Real business metrics are much more important than pie-in-the-sky dreams
Slow and steady growth is sought after rather than seen as a sign of failure
Founders are given optionality in their role post acquisition
The companies acquiring bootstrapped SaaS businesses don’t need to recruit founders. They simply wait for businesses to reach a certain level of maturity- and then conversations start privately.
HeldEran Galperin says the non-VC buyer universe treats slow steady growth as attractive rather than a failure signal.
Real business metrics are much more important than pie-in-the-sky dreams
Slow and steady growth is sought after rather than seen as a sign of failure
Founders are given optionality in their role post acquisition
The companies acquiring bootstrapped SaaS businesses don’t need to recruit founders. They simply wait for businesses to reach a certain level of maturity- and then conversations start privately.
Where they were quoted