Lotlsoft LabsWhat bootstrapped founders actually said about AI, pricing and getting acquired
18 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 11 times, 2021-03-02 to 2026-06-09. Claims that did not hold are not listed here: they were written by research agents rather than by Einar Vollset, so they belong with the other refusals, grouped by how they failed.
Einar Vollset runs Discretion Capital.
Founding Partner of Discretion Capital , a sell-side M&A investment bank focused on $2-20M ARR B2B SaaS Companies.
Co-founder and General Partner at TinySeed , an accelerator and investment fund invested in 200+ SaaS companies.
Einar Vollset is the Founder and Managing Partner of Discretion Capital.
Discretion Capital is a sell-side M&A investment bank for B2B SaaS companies at $2–20M ARR.
Founding Partner of Discretion Capital , a sell-side M&A investment bank focused on $2-20M ARR B2B SaaS Companies.
Co-founder and General Partner at TinySeed , an accelerator and investment fund invested in 200+ SaaS companies.
Einar Vollset is the Founder and Managing Partner of Discretion Capital.
Einar Vollset is Founder and Managing Partner of Discretion Capital.
Founding Partner of Discretion Capital , a sell-side M&A investment bank focused on $2-20M ARR B2B SaaS Companies.
Co-founder and General Partner at TinySeed , an accelerator and investment fund invested in 200+ SaaS companies.
Einar Vollset is the Founder and Managing Partner of Discretion Capital.
Einar Vollset is co-founder and General Partner of TinySeed.
Founding Partner of Discretion Capital , a sell-side M&A investment bank focused on $2-20M ARR B2B SaaS Companies.
Co-founder and General Partner at TinySeed , an accelerator and investment fund invested in 200+ SaaS companies.
Einar Vollset is the Founder and Managing Partner of Discretion Capital.
TinySeed is a SaaS accelerator/fund.
Founding Partner of Discretion Capital , a sell-side M&A investment bank focused on $2-20M ARR B2B SaaS Companies.
Co-founder and General Partner at TinySeed , an accelerator and investment fund invested in 200+ SaaS companies.
Einar Vollset is the Founder and Managing Partner of Discretion Capital.
The book/online guide is titled 'The Definitive Guide to M&A for B2B SaaS between $2–20M ARR'.
to talk about his new book, The Definitive Guide to M&A for B2B SaaS between $2 and $20 million ARR
Guide: The Definitive Guide to M&A for B2B SaaS between $2-20M ARR
Discretion Capital is a boutique investment bank.
As a boutique investment bank who only charges success fees, we are deeply aligned with getting the best outcome for founders.
We routinely add 30–300% to initial offers for B2B SaaS founders selling between $2–20M ARR. Through a structured process targeting 100+ strategic and PE buyers, we create competitive tension that drives your price up.
TinySeed invests $120k-$220k per company for 10-12% equity.
Discretion Capital charges success fees only and no retainer.
As a boutique investment bank who only charges success fees, we are deeply aligned with getting the best outcome for founders.
We routinely add 30–300% to initial offers for B2B SaaS founders selling between $2–20M ARR. Through a structured process targeting 100+ strategic and PE buyers, we create competitive tension that drives your price up.
TinySeed invests $120k-$220k per company for 10-12% equity.
Discretion Capital runs a structured auction against 100+ strategic and PE buyers.
As a boutique investment bank who only charges success fees, we are deeply aligned with getting the best outcome for founders.
We routinely add 30–300% to initial offers for B2B SaaS founders selling between $2–20M ARR. Through a structured process targeting 100+ strategic and PE buyers, we create competitive tension that drives your price up.
TinySeed invests $120k-$220k per company for 10-12% equity.
TinySeed invests $120k–$220k per company for 10–12% equity.
As a boutique investment bank who only charges success fees, we are deeply aligned with getting the best outcome for founders.
We routinely add 30–300% to initial offers for B2B SaaS founders selling between $2–20M ARR. Through a structured process targeting 100+ strategic and PE buyers, we create competitive tension that drives your price up.
TinySeed invests $120k-$220k per company for 10-12% equity.
PE buyers underwrite a 3–5x return in three to five years.
the fact of the matter is in this revenue range, about 70% of the deals are done by private equity
These buyers, typically a private equity fund, a buyout fund, is looking to three to 5X their investment in three to five years.
So growth is definitely the thing that drives multiples more than anything else, for sure.
Deal shape matters more than size.
that’s why you can have five million ARR businesses selling for 15 times ARR to an asset that maybe the private equity company bought for 3X ARR because it’s strategic to them
A ~$5M ARR company can sell for 15x ARR as a tuck-in to a PE platform because the ~$5M ARR company is strategic to that platform.
that’s why you can have five million ARR businesses selling for 15 times ARR to an asset that maybe the private equity company bought for 3X ARR because it’s strategic to them
ZyraTalk sold to strategic buyer EverCommerce (NASDAQ: EVCM)
They actually ended up selling to a Fortune 500 public company called Evercommerce. So they sold to a pure strategic.
ZyraTalk, an AI customer agent SaaS, has been acquired by EverCommerce (NASDAQ: $EVCM) . Discretion Capital served as the sole financial advisor to ZyraTalk in connection with the transaction.
Discretion Capital publishes an 85% engagement-to-close rate.
85% Engagement to Close Rate 100% Exclusive SaaS Focus 1,000+ Software Buyers Tracked
Discretion Capital publishes a 100% SaaS focus.
85% Engagement to Close Rate 100% Exclusive SaaS Focus 1,000+ Software Buyers Tracked
Discretion Capital publishes 1,000+ tracked software buyers.
85% Engagement to Close Rate 100% Exclusive SaaS Focus 1,000+ Software Buyers Tracked
Discretion Capital sells on an 85% engagement-to-close rate, a 100% SaaS focus, and 1,000+ tracked software buyers as its proof points.
85% Engagement to Close Rate 100% Exclusive SaaS Focus 1,000+ Software Buyers Tracked