Lotlsoft LabsWhat bootstrapped founders actually said about AI, pricing and getting acquired
12 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 3 times, 2020-10-07 to 2023-08-30. Claims that did not hold are not listed here: they were written by research agents rather than by Corey Haines, so they belong with the other refusals, grouped by how they failed.
Corey Haines runs a portfolio of products and services, not a single product.
The only product marketing agency for growing SaaS teams accessible on a subscription.
The swipe file for marketers
An autonomous marketing agent that works in your tools — auditing SEO, building email sequences, managing ads, and more.
AI agent skills focused on marketing tasks for Claude Code.
Corey Haines is active
The Conversion Factory crew grew to 16 people this year — us three cofounders plus thirteen others.
Revenue increased by ~35%. Yay money!
We also acquired a newsletter
Conversion Factory's revenue rose about 35%
The Conversion Factory crew grew to 16 people this year — us three cofounders plus thirteen others.
Revenue increased by ~35%. Yay money!
We also acquired a newsletter
Corey Haines acquired a newsletter
The Conversion Factory crew grew to 16 people this year — us three cofounders plus thirteen others.
Revenue increased by ~35%. Yay money!
We also acquired a newsletter
Corey Haines's business model is a productized agency catalogue with published prices rather than hourly billing.
Get our top three recommended packages after answering a few simple questions — no budget gating, no hourly billing, no three-month onboarding.
Skip the questions — get a 99-point analysis of your product marketing with a clear, prioritized action plan.
Embedded senior marketer + designer + developer. Pause anytime.
Monthly retainer From $6,000/mo
We guarantee a % of your growth target — or we work free up to 3 months. Requires Third Floor.
One of Corey Haines's unnamed SaaS side products has $800 MRR.
One SaaS reached $19,000 MRR
Another hit $800 MRR
4 pricing experiments that accelerated, almost killed, jumpstarted, and reaccelerated MRR growth
The Swipe Files newsletter and the free reference library are explicitly framed as the same playbooks the agency runs internally.
Weekly breakdowns of the best SaaS marketing in the wild — the same teardowns we run through internally.
A growing library of the best pricing pages in SaaS — the same one our designers reference every week.
We're not just great operators. We're writing the playbooks.
The AI-skills repo is installed with one npx command.
An open-source repo of marketing skills built for AI agents — the same skill files our team and our AI run from.
npx marketing-skills add
Corey Haines shipped and open-sourced Marketing Skills.
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
42.7k stars on GitHub
Marketing Skills is a set of marketing skills for Claude Code and AI agents.
Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering.
42.7k stars on GitHub
Corey Haines fired/wrote off a contractor who refused to use AI.
I still use Cursor, but Claude Code is my go-to now. The whole experience is a step up from anything else before it.
A big loss: I paid out of pocket for a developer who refused to use AI and, despite a lot of time and money, basically never shipped anything meaningful. That one hurt. Basically about $10k and 6 months down the drain.
He shipped more in the first couple weeks than the previous developer did his entire tenure.
The contractor who refused to use AI cost Corey Haines ~$10k and 6 months.
I still use Cursor, but Claude Code is my go-to now. The whole experience is a step up from anything else before it.
A big loss: I paid out of pocket for a developer who refused to use AI and, despite a lot of time and money, basically never shipped anything meaningful. That one hurt. Basically about $10k and 6 months down the drain.
He shipped more in the first couple weeks than the previous developer did his entire tenure.