Colleen Schnettler

Colleen Schnettler's consultancy builds bespoke AI systems for small businesses such as insurance agencies, service companies, and professional firms.

I help businesses automate the work that slows them down.

I build bespoke AI systems for everyday businesses: document processing, email triage, scheduling, customer communication, and marketing automation.

Now I build them for other small businesses like insurance agencies, service companies, and professional firms.

The bespoke AI systems built by Colleen Schnettler's consultancy cover document processing, email triage, scheduling, customer communication, and marketing automation.

I help businesses automate the work that slows them down.

I build bespoke AI systems for everyday businesses: document processing, email triage, scheduling, customer communication, and marketing automation.

Now I build them for other small businesses like insurance agencies, service companies, and professional firms.

Hello Query was shut down.

In this season finale of TinySeed Tales, Rob Walling sits down with Colleen Schnettler, founder of Hello Query, to reflect on her journey over the past few years.

Colleen candidly shares the challenges she faced while trying to grow her SaaS business, including the difficult decision to shut it down after struggling to find traction.

So when I think about shutting it down, I think part of it is just my own exhaustion with this idea.

The SaaS Marketing Gym live site advertises Cohort 4 as its current cohort.

Cohort 4 runs from Sept. 2, 2025 through Nov. 21, 2025 🚀

SaaS Marketing Gym's Cohort 4 ran from September to November 2025.

Cohort 4 runs from Sept. 2, 2025 through Nov. 21, 2025 🚀

Colleen Schnettler's SaaS Marketing Gym offers cohort coaching at $1,800 per month.

SaaS Marketing Gym is $1,800/month. This includes an hour-long kickoff call with Colleen and Lianna to go in depth on your business needs and plan your quarterly marketing strategy.

you can schedule a priority hourlong call ($500, which is $100 off our usual combined hourly rate) anytime with Lianna and Colleen.

Limited to just 8 founders so everyone gets maximum attention and results.

Colleen Schnettler's SaaS Marketing Gym caps its cohort coaching at 8 founders.

SaaS Marketing Gym is $1,800/month. This includes an hour-long kickoff call with Colleen and Lianna to go in depth on your business needs and plan your quarterly marketing strategy.

you can schedule a priority hourlong call ($500, which is $100 off our usual combined hourly rate) anytime with Lianna and Colleen.

Limited to just 8 founders so everyone gets maximum attention and results.

The coaching product earned $12,000 in four days.

I mean, compared to my SaaS, comparing this coaching, I was like, my SaaS has made $1,200 in the past year. This thing made $12,000 in four days.

Well, I’m doing the SaaS Marketing Gym, which right now is kind of a founder coaching, but it’s founder coaching and marketing. We just finished our first cohort.

The SaaS earned $1,200 in a year.

I mean, compared to my SaaS, comparing this coaching, I was like, my SaaS has made $1,200 in the past year. This thing made $12,000 in four days.

Well, I’m doing the SaaS Marketing Gym, which right now is kind of a founder coaching, but it’s founder coaching and marketing. We just finished our first cohort.

The coaching product massively out-earned the SaaS.

I mean, compared to my SaaS, comparing this coaching, I was like, my SaaS has made $1,200 in the past year. This thing made $12,000 in four days.

Well, I’m doing the SaaS Marketing Gym, which right now is kind of a founder coaching, but it’s founder coaching and marketing. We just finished our first cohort.

Colleen Schnettler pivoted Hello Query into an AI-assisted SQL report builder.

And so what I have now, what I just launched, it’s AI assisted SQL Report builder. So it’s still called Hello Query, but it’s a different product

I started building AI automation systems for my own businesses and saw how much time they saved.