Lotlsoft LabsWhat bootstrapped founders actually said about AI, pricing and getting acquired
25 claims that held, each with the quote it rests on and the date it was true.
Seen in the corpus 2 times, 2021-09-22 to 2023-09-28. Claims that did not hold are not listed here: they were written by research agents rather than by Andy Cloke, so they belong with the other refusals, grouped by how they failed.
Data Fetcher is an Airtable extension.
Data Fetcher is an Airtable extension that lets you connect to third-party applications and APIs.
Hello there! I'm Andy Cloke, the founder of Data Fetcher.
Influence Grid Ltd (trading as Data Fetcher) is registered in England and Wales with company number 12368646.
Data Fetcher is the trading name of Influence Grid Ltd.
Data Fetcher is an Airtable extension that lets you connect to third-party applications and APIs.
Hello there! I'm Andy Cloke, the founder of Data Fetcher.
Influence Grid Ltd (trading as Data Fetcher) is registered in England and Wales with company number 12368646.
Andy Cloke's business model is a freemium usage-metered SaaS subscription.
Free $ 0 Free forever 100 runs 10,000 response records
Annually (save up to 48%)
Starter $ 15 / month billed annually 3,000 runs
Pro $ 30 / month billed annually 10,000 runs
Business $ 75 / month billed annually 40,000 runs
Business + $ 112 / month billed annually 80,000 runs
Andy Cloke's business model includes a free forever tier with 100 runs.
Free $ 0 Free forever 100 runs 10,000 response records
Annually (save up to 48%)
Starter $ 15 / month billed annually 3,000 runs
Pro $ 30 / month billed annually 10,000 runs
Business $ 75 / month billed annually 40,000 runs
Business + $ 112 / month billed annually 80,000 runs
Andy Cloke's business model includes paid tiers: Starter at $15/month, Pro at $30/month, Business at $75/month, and Business+ at $112/month.
Free $ 0 Free forever 100 runs 10,000 response records
Annually (save up to 48%)
Starter $ 15 / month billed annually 3,000 runs
Pro $ 30 / month billed annually 10,000 runs
Business $ 75 / month billed annually 40,000 runs
Business + $ 112 / month billed annually 80,000 runs
Yard Studio uses a credit model, not a pure subscription.
Start free, buy credits for one-off projects, or go Pro for frequent garden design work. Every main action uses 1 credit.
Credit Packs For one-off projects. 10 credits $9 30 credits Perfect for one garden $19 75 credits $39 150 credits $69
Pro For frequent use and professionals. Best value 50 credits / month $19/mo 150 credits / month $39/mo
Free credits expire after 90 days. Paid credit packs never expire.
Yard Studio offers one-off credit packs from $9 for 10 credits up to $69 for 150 credits.
Start free, buy credits for one-off projects, or go Pro for frequent garden design work. Every main action uses 1 credit.
Credit Packs For one-off projects. 10 credits $9 30 credits Perfect for one garden $19 75 credits $39 150 credits $69
Pro For frequent use and professionals. Best value 50 credits / month $19/mo 150 credits / month $39/mo
Free credits expire after 90 days. Paid credit packs never expire.
Yard Studio offers a Pro subscription at $19/mo for 50 credits.
Start free, buy credits for one-off projects, or go Pro for frequent garden design work. Every main action uses 1 credit.
Credit Packs For one-off projects. 10 credits $9 30 credits Perfect for one garden $19 75 credits $39 150 credits $69
Pro For frequent use and professionals. Best value 50 credits / month $19/mo 150 credits / month $39/mo
Free credits expire after 90 days. Paid credit packs never expire.
Yard Studio offers a Pro subscription at $39/mo for 150 credits.
Start free, buy credits for one-off projects, or go Pro for frequent garden design work. Every main action uses 1 credit.
Credit Packs For one-off projects. 10 credits $9 30 credits Perfect for one garden $19 75 credits $39 150 credits $69
Pro For frequent use and professionals. Best value 50 credits / month $19/mo 150 credits / month $39/mo
Free credits expire after 90 days. Paid credit packs never expire.
$23,000 MRR (roughly $276k ARR), up from $6,000 MRR at the previous interview
Data Fetcher has thousands of users and several hundred paying customers. We’re at $23,000 MRR with just one full-time employee (me!) and some part-time contractors.
Since we last spoke, the business has grown from $6,000 to $23,000 in MRR.
The Airtable marketplace accounts for about 50% of new leads.
So we have a real benefit just from being on the marketplace and we get a steady stream of pretty qualified leads just from being in a fairly small marketplace and that’s probably about 50% of our new leads.
But outside of that we do content marketing, so we focus on integration landing pages with full tutorials within them so focusing on kind of seo for those and then each tutorial will have a youtube video that goes with it so people can learn kind of however they prefer and the volume’s really low
and then another big part of it has been the free plan so because people can see the tutorials see the video and then just try it themselves
SEO'd integration landing pages and the free plan make up the rest of the new leads.
So we have a real benefit just from being on the marketplace and we get a steady stream of pretty qualified leads just from being in a fairly small marketplace and that’s probably about 50% of our new leads.
But outside of that we do content marketing, so we focus on integration landing pages with full tutorials within them so focusing on kind of seo for those and then each tutorial will have a youtube video that goes with it so people can learn kind of however they prefer and the volume’s really low
and then another big part of it has been the free plan so because people can see the tutorials see the video and then just try it themselves
Each SEO'd integration landing page is paired with a YouTube tutorial.
So we have a real benefit just from being on the marketplace and we get a steady stream of pretty qualified leads just from being in a fairly small marketplace and that’s probably about 50% of our new leads.
But outside of that we do content marketing, so we focus on integration landing pages with full tutorials within them so focusing on kind of seo for those and then each tutorial will have a youtube video that goes with it so people can learn kind of however they prefer and the volume’s really low
and then another big part of it has been the free plan so because people can see the tutorials see the video and then just try it themselves
Andy Cloke hired a freelance content creator to run the Data Fetcher YouTube channel.
The first hire was a freelance content creator who makes all the videos for Data Fetcher’s YouTube channel. This has worked well, since YouTube is much less competitive than SEO for our target topics, and the videos convert well.
Yard Studio is an AI garden-design tool.
My other project is a tool for creating garden designs with AI called Yard Studio
Yard Studio is operated by Influence Grid Ltd, registered in England and Wales with company number 12368646.
Design your dream garden with AI. Rooted in reality.
Yard Studio is operated by Influence Grid Ltd.
My other project is a tool for creating garden designs with AI called Yard Studio
Yard Studio is operated by Influence Grid Ltd, registered in England and Wales with company number 12368646.
Design your dream garden with AI. Rooted in reality.
Inside Data Fetcher, AI shows up as integrations (OpenAI).
Data Fetcher's no-code Airtable integrations connect to dozens of applications like OpenAI, Google Analytics & Facebook Ads.
So being able to use, yeah, an integration tool like Data Fetcher to connect to Anthropic and generate, you know, the intro paragraph, whatever it is, being able to take old content and update it or repurpose it for, you know, hundreds or thousands of blog posts, it feels like the next kind of step
Andy Cloke stated that his next step is customers using Data Fetcher to call Anthropic to generate and repurpose content at scale.
Data Fetcher's no-code Airtable integrations connect to dozens of applications like OpenAI, Google Analytics & Facebook Ads.
So being able to use, yeah, an integration tool like Data Fetcher to connect to Anthropic and generate, you know, the intro paragraph, whatever it is, being able to take old content and update it or repurpose it for, you know, hundreds or thousands of blog posts, it feels like the next kind of step
Andy Cloke publicly declined to sell Data Fetcher.
People often ask if I’d sell Data Fetcher, but I don’t see the point at this stage. I’ve created my perfect job: I love working on it, making more money than I ever have, and getting to enjoy the biggest benefit of a lifestyle business: lifestyle!
On top of this, I do not think it’s worth selling at this stage of ARR. If I sold now for a typical multiple, I could probably buy a home, but it would not be enough to stop working.
Over the next couple of years, I want to hit 1000 customers and $500k in ARR. The aim is to do this whilst keeping the team very lean and getting money out of the business into index funds. This is my strategy for reducing platform risk: diversify the profits, not the product.
At Andy Cloke's ARR, a typical multiple would buy a house but not retirement.
People often ask if I’d sell Data Fetcher, but I don’t see the point at this stage. I’ve created my perfect job: I love working on it, making more money than I ever have, and getting to enjoy the biggest benefit of a lifestyle business: lifestyle!
On top of this, I do not think it’s worth selling at this stage of ARR. If I sold now for a typical multiple, I could probably buy a home, but it would not be enough to stop working.
Over the next couple of years, I want to hit 1000 customers and $500k in ARR. The aim is to do this whilst keeping the team very lean and getting money out of the business into index funds. This is my strategy for reducing platform risk: diversify the profits, not the product.
Andy Cloke keeps Data Fetcher.
People often ask if I’d sell Data Fetcher, but I don’t see the point at this stage. I’ve created my perfect job: I love working on it, making more money than I ever have, and getting to enjoy the biggest benefit of a lifestyle business: lifestyle!
On top of this, I do not think it’s worth selling at this stage of ARR. If I sold now for a typical multiple, I could probably buy a home, but it would not be enough to stop working.
Over the next couple of years, I want to hit 1000 customers and $500k in ARR. The aim is to do this whilst keeping the team very lean and getting money out of the business into index funds. This is my strategy for reducing platform risk: diversify the profits, not the product.
Andy Cloke does not diversify the product.
People often ask if I’d sell Data Fetcher, but I don’t see the point at this stage. I’ve created my perfect job: I love working on it, making more money than I ever have, and getting to enjoy the biggest benefit of a lifestyle business: lifestyle!
On top of this, I do not think it’s worth selling at this stage of ARR. If I sold now for a typical multiple, I could probably buy a home, but it would not be enough to stop working.
Over the next couple of years, I want to hit 1000 customers and $500k in ARR. The aim is to do this whilst keeping the team very lean and getting money out of the business into index funds. This is my strategy for reducing platform risk: diversify the profits, not the product.
Andy Cloke's earlier project Influence Grid sold for $55k.
Andy has started many projects in the past, his most recent one, Influence Grid, was sold for $55k back in mid-2020, having only started it 7 months before.
The sale occurred in mid-2020.
Andy has started many projects in the past, his most recent one, Influence Grid, was sold for $55k back in mid-2020, having only started it 7 months before.
The sale occurred seven months after Andy Cloke started Influence Grid.
Andy has started many projects in the past, his most recent one, Influence Grid, was sold for $55k back in mid-2020, having only started it 7 months before.